Award-winning leisure attraction and home to the world’s largest ice cream shop, The Ice Cream Farm, lays out plans to preserve its future which have received strong support from the local Parish Council and MP to the area.

Like many businesses over the past 12-months, The Ice Cream Farm has been greatly impacted by the pandemic and forced to reevaluate and adapt its offer. As part of a new strategy to overcome these challenges, the business has submitted plans for “Popsicle Park” an ice cream experience with a difference.

The idea follows the success of the much-loved Cheshire venue’s ‘Drive-Thru’ concept, which launched during the first lockdown back in March as a contactless way for visitors to enjoy its famous Cheshire Farm Ice Cream. The Drive-Thru continues to be a huge success and paved the way for Managing Director, Jonathan Fell, to reassess The Ice Cream Farm’s offer.

Jonathan comments: “Due to the COVID crisis, we have been required to control visitor numbers and have recognised how much this has improved The Ice Cream Farm experience. As a result, we will continue to control the number of people who visit, which will not only vastly improve the experience but also reduce the volume of traffic that we have seen in recent years during peak season, which I know first-hand will be welcomed by our neighbours.

“After seeing the success of the Drive-Thru over the last few months, it reminded me how much people love our ice cream and the idea of “Popsicle Park” was born.  We feel this new concept goes back to where it all began for us, ensuring ice cream enthusiasts, walkers, cyclists, families and friends alike all get the opportunity to enjoy an ice cream in the Cheshire countryside.”

“Popsicle Park” is specifically designed for those visitors who wish to visit purely for ice cream or a quick snack. The concept offers exceptional views of the surrounding countryside and features a fully landscaped grassed arena centred around a large wildlife pond which can be accessed on foot, as well as by car and bike.

Jonathan continues: “Popsicle Park will not only provide a place where visitors can enjoy our ice cream in lovely surroundings, but it will relieve the pressure inside the main attraction improving the visitor experience for all. In such challenging times we all need a place where we can escape from the day to day.

Edward Timpson CBE, Member of Parliament for Eddisbury has offered his support and comments: “As a frequent visitor with my family to The Ice Cream Farm over many years, I know what a fantastic place it is for children and adults alike to enjoy our amazing Cheshire countryside, animals, food and sense of fun. 

"With the significant challenges Covid-19 has presented and as one of the largest employers in the area, I’m delighted that the team have found a creative and exciting way to allow us all back to experience their attraction safely. 

“Most of us don’t need an excuse to eat their delicious ice cream!”

Chief Executive of Marketing Cheshire, Joe Manning, has also shown support for the proposed plans and comments: “It has been a tough 12-months for all businesses but the leisure and hospitality industry in particular has been hard hit by the pandemic. It’s therefore fantastic to see such innovation and adaptability coming from one of Cheshire’s most-loved visitor attractions. 

“The visitor economy sector is a vital element in the economic wellbeing of Cheshire – it is worth over £3.8bn to the economy and provides over 45k full time equivalent jobs. It is imperative that Cheshire continues to benefit from this momentum and can only do this by providing high quality experiences and products and continued investment.

The proposed new plans at The Ice Cream farm will add to the economy of local businesses in the area and will undoubtedly improve the venue’s customer experience and offer a memorable visit, whatever your budget may be. At Marketing Cheshire we’re eagerly awaiting the opening of the new concept and we’re sure others throughout the region are too.”

The reinvention of the visitor experience does not stop there. The Ice Cream Farm team have also been busy refurbishing The Pantry which was the main food offer on site. The newly launched “Sticky Paws” in Northwich has experienced fantastic reviews, so the team decided to utilise the time during lockdown to introduce the concept at The Ice Cream Farm.

Sticky Paws is ‘eating with the kids made easy’, which is designed to make everything as stress-free as possible for parents and kids alike. A unique ‘pick and mix’ menu containing wholesome and nutritious dishes has been specially created, enabling adults and little ones to order as much or as little as they like from the comfort of their table via innovative digi menus.

The Ice Cream Farm is currently closed due to Covid-19. The existing Drive-Thru is open Monday-Sunday, 12-4pm offering 30 flavours of scooped ice cream and take home tubs. To keep updated, follow The Ice Cream Farm on Facebook or Instagram or visit: www.theicecreamfarm.co.uk

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